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Research papers

An experiment of copy-testing for posters (French)

Research in the area of postering seems to have been somewhat neglected, although this medium is of unquestionable importance. Its very special characteristics, in fact, format as well as placement, content, and method of acting have always made...

Catalogue: ESOMAR Congress 1966
Author: Nicolas Lebeuf
September 1, 1966
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Citation

Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-


Research papers

Employment of econometric methods in forecasting the consumption of plastic materials (French)

This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these...

Catalogue: ESOMAR Congress 1966
Authors: Henk L. Bos, Louise Perruche
September 1, 1966
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Citation

Bos and Perruche (1966a, September 01). Employment of econometric methods in forecasting the consumption of plastic materials (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/employment-of-econometric-methods-in-forecasting-the-consumption-of-plastic-materials-french-


Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

The objective of media planning is to prepare a schedule which, for a given cost, obtains registration of the message by the largest possible proportion of the target population. This criterion of effectiveness is measurable. One can at any time, by...

Catalogue: ESOMAR Congress 1966
Authors: Jean Michel Agostini, Nicolas Steinberg
September 1, 1966
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Citation

Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method-french-


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german-


Research papers

The activities of the International Marketing Federation (French)

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation-french-


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Research papers

The illusion of the "image" and the excess power of groups (French)

This paper is largely concerned with the relationship between advertising and the product or service being advertises. Let's start with a couple of somewhat simplified formulae: If we double the effect of our advertising, we can save half of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Hugh S. Hardy
June 15, 1963
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Citation

Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-


Research papers

Econometry and psycho-sociology complementary methods of approach (French)

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
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Citation

Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/econometry-and-psycho-sociology-complementary-methods-of-approach-french-


Research papers

Analysis of population characteristics (French)

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
June 15, 1962
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Citation

Blochet, A. (1962a, June 15). Analysis of population characteristics (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-french-